This is the Iceventure blog - offering the best of reality in form of articles

Dott. Arnbjörn Eggerz
28. Oktober 2015
geschrieben von
Freigegeben in Blog

Are current SaaS Vendors already Legacy Dinosaurs?

About two years, there was a very interesting post by Robert Desisto, the head of Gartner's SaaS practice about the saas business model.
He formulated a hefty critique of the current sales policies of mostly big SaaS vendors for the business and enterprise customer segment. He ended with the question if these vendors could indeed already be "dinosaurs".
A recent pricing strategy discussion with clients, reminded me that it is still a current topic. Thus, I post the comments on this SaaS sales question with a European view (slightly updated and this time in English).

His critique of the SaaS vendors

SaaS Cloud Battle vendors vs on premiseThe reason for his statement is the practice to close long-term contracts with a fixed usage/license volume. This of course kills the main advantage and argument for SaaS in contrast to the classical on premise license sales "pay only for your real usage in a given timeframe". He also mentions that the typical quarter sales thinking has not changed. Therefore, Desito concludes "SaaS sales agents act like their on-premise colleagues."
As expected, the article drew a wide response. Thus, one could think that this should translate into an untapped potential for new SaaS startups or disruptors, meaning that the current vendors - themselves just grown-up to the new stars of software corporates - would be obsolete soon. And not much changed since.

An untapped opportunity for startups or business model innovation?

You have to take the statement with a grain of salt.

Firstly, it is a fully valid strategy for SaaS vendors and for SaaS startups to close long-term contracts. This is for the fact that this business model is cash intensive and such sales practices stabilize the much-needed cash flows, especially when you think of the necessary VC financing. This happens often by discounts, which you trade off for flexibility. This is the problem of all SaaS companies. Therefore, each new market entrant that wants to gain market share via playing the "only pay-as-you-go variable" has to face the same cash problem and needs a solution to it.

Dott. Arnbjörn Eggerz
22. Oktober 2015
geschrieben von
Freigegeben in Innovation

Zukunft Elektromobilität - kann Innovationsgeschichte neue Lösungen aufzeigen?

Die eCarTec ist eine gute Gelegenheit die aktuelle Zulassungsstatistik von Elektroautos auf deutschen Straßen zu kontrollieren.

Die reale Situation der Emobilität in Zahlen

E Autos in Deutschland Ist Plan 2020Die exakte Zahl ist 18.948. Dies ist im Vergleich zu den 7.114, die wir vor zwei Jahren zählten, als wir den ersten Workshop auf der eCarTec zum Thema „Rethink E-Mobilität – alternative Wege denken" angeboten haben, ein beachtlicher Fortschritt.
Allerdings ist diese Zahl immer noch um 981.052 Autos von dem 1 Million Ziel der Bundesregierung und Industrie bis 2020 entfernt. Zudem ist diese Anzahl, umgelegt auf alle Automobilhersteller und deren Stückzahlanforderungen an eine Serie, als reine Handarbeit einzuordnen.
Nun ist an Ideen und Vorschlägen kein Mangel, wie das zu ändern wäre.
Der wohl am häufigsten geäußerte Ratschlag ist die Subventionierung d.h. ein Eingriff von staatlicher Stelle.

Aus Sicht des Innovationsberaters allerdings sind diese Vorschläge der falsche Ansatz. Denn bevor man etwas verbessern kann, ist eine saubere Analyse des Problems und seiner Ursachen vorzunehmen.

Aus Sicht eines Innovationsexperten war dies eine vorhersehbare Entwicklung

Die Frage, die wir uns gestellt haben, ist also ob diese Entwicklung des E-Autos von vorneherein so zu prognostizieren gewesen ist. Die Antwort darauf ist ja. Entscheidend ist allerdings zu verstehen, warum wir zu dieser Aussage kommen. Denn diese ist in keinster Weise in einer Ablehnung der Technologie oder durch ein Festhalten am Status quo begründet. Die Einordnung erfolgt rein durch das Bewerten der Innovation E-Auto in dem aktuellen technischen und sozio-ökonomischen Kontext und basierend auf Innovationsgeschichte und Forschung.

Dott. Arnbjörn Eggerz
21. Oktober 2015
geschrieben von
Freigegeben in Web Summit 2015

the Web Summit scam debate - Thoughts on how to choose startup-events and why we go there

Right after publishing the blog post that I will participate in this year's Web Summit 2015 in Dublin I got a couple of requests by our startup clients. They in particular asked two questions:

• Why I break the rule, I preach all the time not to attend startup events?
• When breaking the rule why then by going to Web Summit, the event accused of being a scam?

The disclaimer:

Before continuing this article, I have to give a full disclaimer: I have been invited by the Web Summit team to do media coverage, especially on Fintech covered in the Money Summit.
There is no other affiliation nor have I been asked to publish an article about the allegations.
I have never been to Web Summit before, although I know the conference since its beginning, so I cannot give you a first-hand insight about participation in the past.
Still I deem it important to write about the subject matter as it is discussed also in Germany and it is a perfect occasion to illustrate some insights that are valuable for our readers, startups and (not yet) clients in general.

Valuing information quickly - the scam critique on Web Summit

The first insight is about how to evalue the fraud allegations on a general level as such situations repeat over time.
There is so much information – and (emotional) opinion snippets (aka Shitstorm) in the web that the first thing you need is a quick technique with which you can assess information in a very short time (the business case for structured feeds).
A simple, but effective way I found over time – albeit not being perfect - is to check the volume of reaction e.g. in form of comments. The danger is to overvalue emotional reactions leading to many comments (or good social media teams commenting) as they can be very far removed from reality, but it is one indicator.
With 55 and 12 comments on the relevant articles on you get the impression that the problem cannot be as huge compared to about 20000 participants in 2014

A second indicator is that most people preferred to remain anonymous. In this case, it is strange because it should not be a problem to tell your story when others did so openly. What do you have to lose as a start-up when you speak out against an event? They might not invite you or sell you a ticket in the future - so what? They are not your customers, nor your investors. And once you are in the unicorn club, they will invite you in any case. If not invited then, it is still a great media story, so why care.
Then there was another sentence in one article that caught my attention:

Dott. Arnbjörn Eggerz
16. Oktober 2015
geschrieben von
Freigegeben in News

Iceventure goes Web Summit 2015 – start-ups interview/presentation opportunity

Arnbjörn Eggerz, managing director of Iceventure, will participate in this year's Web Summit.
There will be a follow-up post on the why and pros and cons, while this post is about my focus for this event: What is it, I like to discuss with participants and what are the insights for our clients I will collect as part of our business intelligence activity.

Screening the European Startup Innovation ecosystemAbout the Web Summit and our participation

Web Summit is a rather large event with about 30.000 participants and over 1000 speakers. It grew to this dimension in about 5 years.
The sheer number of participants makes it a very interesting place to catch the sentiment of the European start-up and innovation for our clients, with the side fact of an invitation by Web Summit to do media coverage on the Money Summit. So thanks a lot to the Web Summit team for inviting me!
There are up to 21 Mini Summits -all of course interesting - out of which I decide to focus on these:


Fintech is a sector that got more and more attention. With all the enthusiasm, we deem it however necessary to put things in a perspective. With persepctive I mean to change focus from an individual tech solution to an overall sector outlook in the current context of banking.
One perspective is the combination of Fintech innovation with ongoing sector trends in the banking crisis as explained in the Tradeshift post or the valuation of Plan B laid out by Mr. Varoufaksi.
A second important perspective is Fintech innovation versus the implosion of banking due to e.g. the Euro crisis.

Dott. Arnbjörn Eggerz
08. Oktober 2015
geschrieben von
Freigegeben in Strategy

Why the Euro crisis continues, Germany and German banks are at risk and the link to innovation and Startups Update 102015

Iceventure received a couple of questions over the summer concerning the analysis of the Euro crisis and the coverage of Greece.
In particular, three critiques have been formulated:

Euro crisis Germany banking system Innovationa) Why continue to keep the Euro crisis on the radar as even the "rebellious" Greek Prime Minister Tsipras committed on the mainstream Euro politics and reform agenda and all have only to work on agreed solutions?

b) Why such an appealingly tough stance on Germany as it is one of the best performing countries in the Eurozone especially with the start-up revolution finally also taking place here?

c) Why combining the Euro crisis with innovation and start-ups?

This post is only providing short answers as we are preparing, based on business intelligence work for customers, an updated analysis on the Euro crisis after the new Greek agreement.
Still I deem it important to provide some general comments prior, as we find the main thesis of a major structural change more and more confirmed.

Greece has its part, but is only a puzzle piece in the Euro crisis

First, even with this summer's Greek agreement I do not find any of the Euro issues as a currency area fixed. It is still a dysfunctional currency area with the ECB taking over a political role and a reform debate towards federalism starting only now.
This is the second dominating issue and from market view and realities years away in terms of speed of crucial reforms (as outlined here). Albeit Greece has its role and one can illustrate many Eurozone issues exemplarily, the bigger picture did not change. This issue will stay on the table even with a Grexit which likelihood did not significantly change with the new agreement.

In the meantime, it is interesting to use OCA theory for analysis and compare the Eurozone to the U.S., but we should treat the Euro as it is without the reforms: It is a fixed currency regime either turning into a currency area or falling apart.
Then, as I continue to argue, we deal not primarily with a currency crisis, but with a profound government debt and banking crisis that is amplified in an ill constructed currency area.

The core of the Euro crisis is a government bond and banking crisis in times of secular change

Dott. Arnbjörn Eggerz
07. August 2015
geschrieben von
Freigegeben in News

Varoufakis's Plan B provides many Fintech startups lessons and was good

Last week's leak of Ex-FinMin Varoufakis's Plan B to extend the software around the tax numbers of Greek citizens to establish a payment system lead to an uproar in international and German media. General tenor was that once again there was another proof of the amateurishness of the Greek ex finance minister.

Varoufakis PlanB Fintech Start ups Payment System
However, is this true, just because Plan B is unconventional and outside of everyday perception? My four words answer is: No, it is not.

I will explain my judgment with the analogy of Fintech start-ups, as it is very fitting as Fintech start-ups in this sector (payment) face the same challenges and it makes the argumentation more accessible for readers. It is not to mask or deny the seriousness of Greek's overall situation. It only shows the systematic approache needed and what bad and good sides it had to start with tax numbers and tax software. I also assume an inner Greek system alone, as capital controlls are in place and all external routing has to go via the central bank only. Since the "leaked" tape did not include all details the elaboration and assessment is based on the reasonings why to start with the tax software.

It is also just a perfect example - in line with Iceventure's credo, as our customers know - that new business opportunities build around not only technology, but also cracks introduced by sociological and political change as well action.

When you think of Plan B with the metaphor of "a payment startup" as we do in our innovation workshops - what is your mission? Work today on something totally out of norm that norm it becomes tomorrow. What are the main obstacles assuming that programming skills are there? It is a short list in the end.
Security (Identity), a functioning process, easy to handle, working (almost) everywhere and the liquidity to run it. So let us go through the important points:

1. Safety & Identity verification in payments systems

Dott. Arnbjörn Eggerz
05. Juli 2015
geschrieben von
Freigegeben in News

Idiology vs. reason? A thought experiment about the strategy of MiPr Tsipras and FinMi Varoufakis agains the EU

Note: This piece might be subject to language editing as it is a translation. The German version of the articel is avilable here.
Update 14.07.2015: An interview with Ex-FinMi Varoufakis confirmed a larger part of the strategy laid out. The question is what happened that PiMi Tsipras folded. Post your opinion in the comments.

So many things have been written about the two Greeks. Comments depicting them as incompetent to claiming they are ideologically stubborn. Schulz named MiPr Tsirpas yesterday as "unpredictable". At the moment "capricious" is still the greatest compliment.

Add to this the recent events: A non-paid IMF credit rate, followed by a comment of IMF's Lagarde "to grow up", the introduction of capital controls and bank holidays. Enough reasons for the two actors of the Greek government to be actually deeply concerned and tense, one might presume, because they now face the results of their own "amateur" style politics.

Dott. Arnbjörn Eggerz
03. Juli 2015
geschrieben von
Freigegeben in News

Ideologie versus Vernunft? Ein Gedankenspiel zu MiPr Tsipras und FinMi Varoufakis Strategie gegen die EU

Note: An English version is available here
Updatate 14.07.2015: Ein großer Teil der Strategie wurde inzwischen durch ein Interview des Ex-Finanzminister Varoufakis bestätigt. Frage ist dann, warum Tsipras einknickte.

Was wurde nicht alles über die beiden Griechen geschrieben: Von inkompetent bis ideologisch verbohrt war alles dabei. Schulz sprach heute davon, dass MiPr Tsipras unberechenbar sei. Im Moment ist „wechselhaft" noch das größte Kompliment.

Dazu kommen die aktuellen Ereignisse: das Aussetzen der IMF-Rate, mit der Aufforderung erwachsen zu werden, Kapitalkontrollen und die Schließung der Banken. Alles Gründe für die beiden Hauptakteure der griechischen Regierung eigentlich tief besorgt und angespannt zu sein, da sie nun die Ergebnisse der eigene „Laien"-politk sehen.

Doch die Körpersprache und das Auftreten der beiden Griechen sprechen ganz andere Bände und passen überhaupt nicht zu den Darstellungen, die in Deutschland zu lesen sind. Im Gegenteil - Finanzminister FinMi Varoufakis wirkt entspannt, lächelt. Ministerpräsident MiPr Tsipras wirkt auch nach wie vor sehr ruhig und geht, wenn er öffentlich spricht, zum Angriff über.

Dieses Verhalten ist natürlich Wasser auf den Mühlen der Kritiker, die alle Vorwürfe der Inkompetenz und Unvernunft bestätigt sehen. Doch ist das wirklich so?

Denn nur, weil das Verhalten der beiden griechischen „Helden" nicht den EU-Erwartungen und heutigen Benimm-Normen entspricht, heißt es noch lange nicht, dass die Vorgehensweise nicht geplant ist.

Und musste die EU nicht feststellen, dass MiPr Tsipras von Anfang an einen eigenen Plan verfolgt hatte, immer wieder irritierte und dann alle überraschte als er das Referendum verkündete?

Dott. Arnbjörn Eggerz
30. Juni 2015
geschrieben von
Freigegeben in Blog

Estimating the costs of a grexit

Information: This is the first part of a longer articel that will be subject to editing. I publish this part immediately as I think people might want to have ideas how to calculate the Grexit costs for Germany and Europe.

Grexit costs alternative meassures Contagion ESM July 2015Costs of a Grexit for the Eurozone

As German and European finance ministers have been more or less silent about the cost of a Grexit, it was once again left to FinMi Varoufakis to speak of one Trillion costs for the global economy.

This is an enormous amount. As it might be an overstated number to get a better deal the question is, is he right? Varoufakis proofed to have sharp analytics, beyond the dream of the EU that spent their time watching the middle finger instead on analyzing his speeches (see Hart aber Fair 29.09.2015 and this article in contrast).

The only studies containing numbers I knew speak about a smaller sums. Today then, first estimates appeared in the wider German press (the Welt) basing their article exactly on these two public available studies by S&P and by IFO. As the Welt limits their indications mainly to an reproduction, I will use both of them here and in addition a 2011 UBS study, but add an in depth analysis around it.

Direct Economic costs

The S&P study contains numbers for all European countries involved, IFO only for Germany. It states €75 - €77 BN costs for Germany while S&P estimates direct costs to € 300 BN in Europe and € 84 BN for Germany. The Welt slightly differs Total direct costs of Grexit per Country 2015
with in their own calculations.
The UBS study from 2011 arrives at about 80 BN for Germany, thus it seems to be a reasonable estimate. On average this means 3% loss measured in GDP for Europe.

In my opinion this is a substantial loss as it translates to one year of GDP in good times and up to 3 years of GDP when one takes per annum growth in Europe after 2010.

This are so far the known estimates of the direct costs.

However I think it is only reasonable to apply lessons learned from financial markets in 2008 and follow the analytical thinking to estimate the total real costs that also comprise necessary adoptions and the risk/the manifestation of contagion.

Dott. Arnbjörn Eggerz
26. Juni 2015
geschrieben von
Freigegeben in News

Wrap Up zur Eurokrise Verhandlungen Griechenland - EU 062015

Das Videointerview beantwortet wichtige Fragen zu der aktuellen Griechenlandkrise und den Verhandlungen mit der EU aus gegebenem Anlass des Countdowns.

Die erste Frage beschäftigt sich mit den volkswirtschaftlichen Hintergründen der Euro- und Staatsschuldenkrise seit 2008, dem ohne Eurobonds falsch konstruierten Währungsraum, der Dogmen stabiler Euro und kein Schuldenschnitt.

In der zweiten Frage wird dargelegt, warum das große Bild großen Einfluss auf die aktuellen Verhandlungen hat. Wieso ist die griechische Position so stark? Um was geht es wirklich? volkswirtschaftliche Reformen und Wachstum oder

In den folgenden Fragen geht es um die Bewertung und Einordnung des #Grexit, die notwendigen Reformen in Griechenland sowie die Bewertung und Einschätzung des Ausgangs der Verhandlungen mit der EU und der #Troika.

Zum Abschluss werden die Möglichkeiten behandelt, mit Innovation und Start-ups mehr Wachstum zu generieren, um damit die Krise in Griechenland zu beenden.

Back to top
Wir benutzen Cookies

Wir nutzen Cookies auf unserer Website. Einige von ihnen sind essenziell für den Betrieb der Seite, während andere uns helfen, diese Website und die Nutzererfahrung zu verbessern (Tracking Cookies). Sie können selbst entscheiden, ob Sie die Cookies zulassen möchten. Bitte beachten Sie, dass bei einer Ablehnung womöglich nicht mehr alle Funktionalitäten der Seite zur Verfügung stehen.