1Introduction

Market data: why SaaS is the future and where we are

agenda & introduction to the SaaS business model

2technical side of SaaS impacting the business model

Short overview of technical standarts and how they drive costs

relevant technical aspects and their impact on the SaaS business model

3 KPIs of SaaS

All SaaS I subsription model KPIs that matter listed and explained. Including benchmarks


all about SaaS KPis and bechmarks

4 The revenue side of SaaS

What are the differences in revenue in a SaaS model. Cash Flow implications and revenue drivers.

all about the revenue side: pricing, cash flows, strategic view on sales

5The cost side of SaaS

What are the cost drivers in a SaaS business model and how do they differ to on-premise? Here we have among others hardware, development, CAC and churn. The module also explains how to calculate them. Cash Flow implications.

all about the cost side of SaaS: Freemiun, trials & CAC

6Focus on SaaS Sales and other SaaS roles

This modul deals with the different sales steps and roles in a SaaS model like landing and pricing pages and sales reps, customer success manager and the role of the helpdesk.
In contrast to the previous model, the focus is on individual tasks and e.g. metrics in contrast to the global view on the role prior.

all about SaaS roles - sales but not only

7SaaS contracts

An overview of specifics of SaaS contracts and how they interlink with the business model of an online subscription IT service.

all about legal aspects in the business model

8Finding SaaS ideas and market entry

What are SaaS chances today? The unteapped opportunities, Enterprise Apps

finding opportunities in SaaS today

Get an impression about the lecturer in an interview with Ari Helgason