about Iceventure

Iceventure is an entrepreneurial niche consultancy specialized in strategy, business development, market entry, innovation (push/pull/internal processes) and starting up. We work with CEOs, CFOs, CIOs, head of departments (strategy, technology, innovation, digitalization) or founders on generating profits. We also engage with selected (alternative) asset managers in cases where high-quality research, due diligence or sector knowledge can generate an advantage.

The credo is that the 21st century with the raise of the network economy and data availability requires a new approach to consulting. It requires connected thinking combined with excellent analytics of sectors and drivers of dynamics, as well as an understanding of propositions of individual actors and decision makers. 

The team and network
Iceventure is lead by Arnbjörn Eggerz who is assisted by his team. 
The team consists of a personal assistant, an associate and two research assistants/associates. 

Arnbjörn Eggerz Iceventure web

Arnbjörn Eggerz
Managing Director - CV see below

tr portrait 300
Timothy Robb


Marika Francia
Cooperation Partner - Market Research, Marketing, Sales - Focus Italy




Iceventure is part of an excellent network comprising high profiled professionals (business//IT//energy storage) which we bring into our client's project based on the requirements.

Competencies & Services

With the core focus of strategy, business development and tech, the team covers all processes along the process. Thus, we offer a number of services. The focus for non-German based clients is mostly on business development and market entry questions, but is not limited to it. We are also experienced with due diligence and valuations & financial models for both expanding businesses and global investors eyeing the European/German market requiring local business intelligence for a transaction. 

EU market entry

Realization of business plan

Identification of leads, buyers and decision makers

Sales & marketing support
(e.g. your local event)

We provide a number of business intelligence services ranging from market research to full fledged due diligence processes if required. Most of our research is on-demand, but we also provide short and in depth studies.

Market research
We deliver economic data, competitor's analysis, growth rates, target customers - in short all that is required for business analysis or planning.

Current market studies include:

We help with or develop GoToMarket strategies

We deliver economic data, competitor's analysis, target customers, buying personas or content/content adaption - in short all that is required for GoToMarket.

Sourcing & identifying of Innovation

Innovation market pull (identifying of new developments and talent, ideation/business creation events)

Managing internal innovation processes

Innovation generation process within companies





Iceventure's team worked and works in a number of industries from production, machinery tools, fintech or real estate projects. The selection aboove indicates industries and topics projects centered around in the past.

about Arnbjörn Eggerz

22. Mai 2018

Arnbjörn Eggerz
Prior to founding Iceventure Arnbjörn worked in the financial sector (banking/family office) and has several years (12+) of startup/SME and institutional project consulting in Germany, Italy and Iceland.
Arnbjörn Eggerz Iceventure webHe is the founder and Managing Director of Iceventure in Munich, Germany. He worked on Business Angels and Venture Capital funding problems in Europe.
He is also one of the initiators of the Batteriestammtisch, a leading network on energy storage in Munich, Bavaria.  

Competencies and fields of service include SaaS, electrochemical energy storage, financial services (Fintech), innovation processes and national/local innovation systems.


He gives lectures and workshops on a regular basis.


Arnbjörn also writes about SaaS, Fintech with the example of Tradeshift, the German ecosystem, Wunderkind and some coverage of the Euro crisis. He interviewed e.g. Philippe Botteri and Ari Helgason on SaaS. We have been reposted/featured by e.g. Blick Log (award winning German financial blog), Griechenlandblog and by Tradshift's Christian Lanng (on Twitter).

articles from our blog

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