A cornerstone of internet business models is data. User data, statistics, geographics, age and interestst. There is nothing you cannot track and the amount of data is exploding with more and more connected devices.
But as much as data and connectivity can be used for good, it can be misused. Identity theft and hacks are only two threads. And Europe seems to be late in this topic, too.
Reason enough to talk to the leading expert Mikko Hypponen from F-Secure about data, privacy, why he would pay for Facebook and cyber security.
He gave a great overview of the topic, what risk levels are there and where Europe is lacking.
Of course we also talked about startup and business opportunities that come out of this situation.
Have fun watching the video which was shot live during the Web Summit 2015 in Dublin.
If you want to know more about all KPIs and sides of the SaaS business model check out Iceventure's SaaS online training or read our articels on saas here on the blog.
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