SOFTWARE AS A SERVICE – OUR EXPERIENCE
Iceventure is active in SaaS since 2008/2009 when Arnbjörn Eggerz worked on the first emerging European SaaS project. At the time it was a hard-science analytical software allowing to program algorithms in an Excel like interface. Faced with all the problems you have with a small home market in Europe and key targets in the U.S. he developed a business plan for the start-up very similar to the today known SaaS playbook.
Ever since the SaaS business model and SaaS companies have been key clients for Iceventure. He also developed the first SaaS business model training which is held since 2014 in Germany.