Selected background arcticle of Software as a Service (SaaS) 2016

29. August 2016 geschrieben von   Freigegeben in info

Market entry - Questions & Cash of funding/time required for market entry

Why not go places with $ 750k with a SaaS Enterprise Startup and why not so many B2B SaaS Startups are

I want to share this good article about the funding gap of Enterprise #SaaS #startups that confirms our experience also in Europe/Germany

Why do I share this article?
The article describes a well-known problem in the early funding of enterprise solution SaaS startups, +Iceventure has also been talking about. It consists of the fact that the capital needs to get to a sellable product compared to B2C is way higher and thus is not met by average seed round money.

What is the key takeaway about SaaS growth for enterprise SaaS?
Early Stage Enterprise SaaS does not fit the current VC investment criteria.

Why is it worth to read?
Founders and startups in that area will have an important strategic input with regards to fundraising.

If youre going to do a saas start up you have to give it 24 months

It nails three crucial points for SaaS founders (and IT companies looking at it as a #deployment model) and gives a checklist. The checklist is extended in case you do not have three yes in the beginning.

What is the key takeaway about saas growth for enterprise SaaS?
A realistic, case based valuation of the on average time from product design, to go to market and success for a company in the SaaS business space.

Why is it worth to read?
Real life experience talks, written by the Jason Lemkin – still questions

SaaS Startups: Marketing & Growth Hacks

http://venturebeat.com/2015/11/08/growth-hack-your-enterprise-saas-startup/

Here I share a good article with you. It contains many great input for marketing and the design of offers for growth hacking customer acquisition for #SaaS startups. Although freemium is not our biggest friend, still a great read. The reasons why in a short overview:

Why do I share this article?
The article shows and explains a number of interesting Growth Hacking methods for SaaS companies' growth, based on the experience of successful startups.

What is the key takeaway about saas growth for enterprise SaaS?
Four good and applicable examples for growth and success used to grow from 0 to 1 Mio users in one year. In addition, these methods can be applied by early stage #SaaS #startups, too.

Why is it worth to read?
Practical, down to earth advice

17 Saas Markting Strategies

http://shanebarker.com/17-saas-marketing-strategies/

Today I share 17 proven marketing strategies for SaaS startups to fine-tune marketing efforts and get a great return. Some are more general, but some worth a deeper thought.

Why do I share this article?
The article give a good overview about potential caveats implementing SaaS marketing strategies and fine-tuning your SaaS offer. But – do not forget to check critically each point for a general business strategy fit.

Was ist die besondere Aussage zu SaaS?
Die Anpassung auf die Besonderheiten bezüglich der Marketing Strategien im SaaS Business. Hier werden einige Beispiele genannt, wie Firmen sich im SaaS Marketing Bereich präsentieren.

What is the key takeaway about SaaS growth for enterprise SaaS?
Some concrete examples and tips for SaaS marketing. The referral point is great for enterprise SaaS, the free give away less.

From field sales to SaaS sales solving the sales talent shortage

http://www.insightsquared.com/2015/11/from-field-sales-to-saas-sales-solving-the-sales-talent-shortage/

Many SaaS startups face talent shortage for SaaS sales, especially persons who have "done it before" (and nailed it). This article shows some interesting alternatives to find them.

Why do I share this article?
Talent for SaaS sales that hits the target is difficult to find. This article thinks outside the box to bridge the gap.

What is the key takeaway about saas growth for enterprise SaaS?
Sales is the key success factor for SaaS. There are solutions for the sales shortage.

Why is it worth to read?
Good out of the box ideas how to solve the problem from a SaaS founder.

SaaS Startups: Monetization & Market place

http://acrowdedspace.com/post/95924183537/saas-marketplace

A frequent approach around monetization in SaaS business model is a market place. This article explains why it makes perfect sense.

Why do I share this article?
The post discusses an interesting aspect of #SaaS, namely the integration (or the offer) of a SaaS solution and a marketplace.

What is the key takeaway about SaaS growth for enterprise SaaS?
Good insight into the future of such a business model combination and why merging of SaaS and marketplaces makes sense.

Why is it worth to read?
A new insight into SaaS offer bundles and examples of SaaS #startups that you the model (see the comments)

Interviews with European SaaS founders

http://www.iceventure.de/blog/web-summit-2015/saas-cloud-startup-in-conversation-with-michele-barbera-saas-cloud-startup.html

Today I share another Interview about SaaS, more specific with a European SaaS founder to show what is going on here. The interview is with Michele from SpazioDati, an Italian SaaS startup that raised $3 Mio. for its big data /sematic text analytics solution.

Why do I share this article?
The interview gives great insights into the many challenges and problems of a European SaaS startups from the point of view of a founder who successfully raised funds and is working up the market. And this starting out of Italy where setting up a company is still way more challenging.

What is the key takeaway about SaaS growth for enterprise SaaS?
The not acceptance of European developers of an API based SaaS solution and monetization which lead to a strategic pivot. Problems and how to deal with them for a European SaaS startup.

Why is it worth to watch?
Hands on, straight talk form the Co-founder and many great examples for European SaaS founders or SaaS thinking to enter the European market.

Web Summint 2015 - SaaS cloud VC in conversatuin with Ari Helgason/Dawn Capital

http://www.iceventure.de/blog/web-summit-2015/saas-cloud-vc-in-conversation-with-ari-helgason-dawn-capital.html

Why do I share this article?
The interview gives great insights into European SaaS #startups and problems in the area from the point of view of a VC investing in European SaaS

What is the key takeaway about SaaS growth for enterprise SaaS?
A snapshot of the state of European SaaS, process innovation by SaaS startups, missing points of SaaS 1.0, key metrics and a market outlook.

Why is it worth to watch?
Hands on, to the point and lots of information

The Software as a Service online seminar

these articles are integrated at the updates to our SaaS business model online training and classroom seminars. All information about the Software as a Service business model online seminar can be found at the link

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