The revenue side of SaaS
What are the differences in revenue drivers in a SaaS model? Cash Flow implications and revenue drivers.
The revenue side of SaaS and Cash Flow are content of module 4. The aim is to provide a strategic level view on SaaS revenue drivers. The three SaaS models are introduced as well as strategic sales questions and pricing.
Content of the module includes:
A classification of three basic SaaS models
Description of the models and comparison
Differences of B2C and B2B SaaS
Strategic issues of SaaS sales & impact on cash flow
Sources/articles to read:
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